MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As 후후티비 접속 viewer preferences shift, rivalry between conventional TV network